Here’s Why #GrabYourWallet is Adding New Companies to the Boycott for the First Time in a Long Time

The #GrabYourWallet boycott launched October 11, 2016 in the wake of the release of the Access Hollywood tape.

Since it began, the boycott has been organized around this list. Historically, there have been a few different ways a company could find itself on it. If a company had a financial relationship with the Trumps—either through the selling of Trump brands or sponsorship of a large, annual event at Mar-a-Lago—it was added to the list. A select number of retailers with leaders and board members who supported Trump’s political rise, whether through donations, endorsements or fundraisers, were put on the list as well. Finally, companies were placed on the list if they sponsored or advertised on The New Celebrity Apprentice, of which Donald Trump was a still paid executive producer at the time he was elected.

Since then, over 70 companies have been dropped from the #GrabYourWallet boycott list, primarily because they cut ties with the Trump administration. Retailers like Nordstrom , Neiman Marcus and Hudson’s Bay announced they’d no longer carry Trump products and were immediately dropped from the list. Around the same time, half of New Celebrity Apprentice advertisers left the show and were removed as well. (NBC canceled the series soon after.) After Trump’s infamous “both sides” remarks about the white power rally in Charlottesville, there was a mass exodus of CEOs from Trump’s economic forum, at which point their…